Is Lucky Charms Vegan?
Not Vegan
Not certifiedLucky Charms cereal is not vegan. The marshmallow pieces (General Mills calls them "marbits") contain gelatin derived from pork, which is confirmed by the company. Every standard variety of Lucky Charms sold in the US includes this ingredient, and General Mills has not reformulated the product as of mid-2026.
The catch: The marshmallows contain pork gelatin. There is no version of Lucky Charms without marshmallows that still carries the Lucky Charms name, so the whole product line is out for vegans and vegetarians.
Category
Cereal
Verdict
Not Vegan
Brand
General Mills
The marshmallow shapes in Lucky Charms list gelatin directly on the label under the marshmallow ingredients: sugar, modified cornstarch, corn syrup, dextrose, gelatin, and calcium carbonate. General Mills has confirmed the gelatin is pork-sourced, not beef.
This rules out the cereal for vegans, vegetarians, and people who avoid pork for religious reasons (halal, kosher). The added Vitamin D3, common in fortified cereals, is also typically derived from lanolin (sheep wool grease), which adds a second animal-derived ingredient, though gelatin is the primary disqualifier.
All US retail variants as of 2026 contain marshmallows: original, Frosted, Gluten Free, Minis, and limited seasonal editions. The Gluten Free version uses the same marshmallow recipe and still contains pork gelatin.
As of early 2026, PETA has an active campaign pressing General Mills to switch to plant-based gelatin alternatives such as agar-agar or pectin, indicating no reformulation has happened yet. No vegan-certified Lucky Charms product exists in any region as of this writing.
What makes it non-vegan
- ✕Gelatin (pork-derived)
- ✕Vitamin D3 (lanolin/sheep-derived)
Vegan alternatives
- ✓ Three Wishes Cereal (grain-free, no marshmallows, vegan)
- ✓ One Degree Organics Sprouted Brown Rice Cacao Crisps
- ✓ Nature's Path Corn Puffs (plain, vegan)
- ✓ 365 by Whole Foods Market Honey (avoid) or plain Os cereals
- ✓ Magic Spoon Cereal (uses no gelatin, but contains whey, so NOT vegan either, check label carefully)
As an Amazon Associate we earn from qualifying purchases.
Looking to make your own? Browse our vegan swaps.
Other cereal
Frequently asked
Is Lucky Charms Vegan?
Lucky Charms cereal is not vegan. The marshmallow pieces (General Mills calls them "marbits") contain gelatin derived from pork, which is confirmed by the company. Every standard variety of Lucky Charms sold in the US includes this ingredient, and General Mills has not reformulated the product as of mid-2026.
What is the catch with Lucky Charms?
The marshmallows contain pork gelatin. There is no version of Lucky Charms without marshmallows that still carries the Lucky Charms name, so the whole product line is out for vegans and vegetarians.
What can I use instead of Lucky Charms?
Vegan options include Three Wishes Cereal (grain-free, no marshmallows, vegan), One Degree Organics Sprouted Brown Rice Cacao Crisps, Nature's Path Corn Puffs (plain, vegan), 365 by Whole Foods Market Honey (avoid) or plain Os cereals.
Is Lucky Charms certified vegan?
Lucky Charms does not carry a third-party vegan certification, so the verdict here is based on its current ingredient list and manufacturer information.
Sources
Last verified June 20, 2026. See how we verify. Always confirm on the current product label, since recipes change. Product photo via Open Food Facts.
Comments